Logo
Search
Profile
Log In
Sign Up
Logo
Search
Profile
Google wants the checkout, not the click

Aug 14, 2026

•

3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

•

3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

•

3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

•

2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

•

2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Jul 16, 2025

•

2 min read

$500K+ in revenue from Google Ads last month

The founder’s reaction was “Let’s gooo 🔥” and we’re just getting started. which meant a lot

Patrick Schenken
Patrick Schenken

Jul 12, 2025

•

2 min read

3.47x ROAS from a fresh campaign – here’s what happened

I’ve never seen this type of ROAS on this account.

Patrick Schenken
Patrick Schenken

Jul 5, 2025

•

2 min read

$8.7K in ad spend → $34.7K in sales in 42 days

Here’s how we helped a niche eCom brand hit 3.05x ROAS by executing smarter, not spending more.

Patrick Schenken
Patrick Schenken

Jul 1, 2025

•

3 min read

We generated $178K from $9.9K in ad spend, here’s how we did it

it was built for scale, and structured for profit. Google Ads always delivers when done right.

Patrick Schenken
Patrick Schenken

Jun 26, 2025

•

3 min read

This new Google Ads update gives you more control over ad targeting

URL Inclusions & Exclusions are here and they could change how your ads are built.

Patrick Schenken
Patrick Schenken

Jun 25, 2025

•

3 min read

New GA4 update could break your conversion tracking

Google is quietly cracking down on Consent Mode setups. Here’s what eCom brands need to know:

Patrick Schenken
Patrick Schenken

Jun 24, 2025

•

3 min read

€104K in revenue, 70% cold traffic - here’s how we did it

Google isn’t just for harvesting, it’s still one of the best engines for acquisition if you build it right.

Patrick Schenken
Patrick Schenken

Jun 21, 2025

•

3 min read

How we drove $1.18M in sales on $469k ad spend (without losing control)

Scaling past six figures in monthly ad spend? Read this before you waste it.

Patrick Schenken
Patrick Schenken

Jun 17, 2025

•

4 min read

Is your eCom brand hitting the right Google Ads benchmarks?

New Google Ads Benchmarks for eCommerce Brands in 2025.

Patrick Schenken
Patrick Schenken
Load more
© 2026 Ad-Lab Newsletter.
beehiivPowered by beehiiv