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Google wants the checkout, not the click

Aug 14, 2026

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3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Jun 11, 2025

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2 min read

What $150M in Ad Spend Taught Us About Winning Campaigns

the best ads don’t look like ads, and the best results don’t come from guesswork.

Patrick Schenken
Patrick Schenken

Jun 7, 2025

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2 min read

Scaling with Google Ads? read this first

6-figure budgets don’t matter if the foundation is cracked...

Patrick Schenken
Patrick Schenken

Jun 3, 2025

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2 min read

How we added $248K in 90 days, without killing ROAS

Patrick Schenken
Patrick Schenken

May 30, 2025

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3 min read

Huge announcement from google...

Patrick Schenken
Patrick Schenken

May 28, 2025

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4 min read

How to Improve PPC Campaign Performance

A 12-step checklist to prep for peak season

Patrick Schenken
Patrick Schenken

May 20, 2025

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3 min read

How we drive 76% of our clients e-com ad purchases with Google Shopping

Patrick Schenken
Patrick Schenken

May 16, 2025

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2 min read

How to nuke your ad performance in one click and how one overlooked setting doubled conversions...

Patrick Schenken
Patrick Schenken

May 13, 2025

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3 min read

welcome to the Ad-lab newsletter

hey, Patrick here.

Patrick Schenken
Patrick Schenken
© 2026 Ad-Lab Newsletter.
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