Most brands think Google is just for scooping up branded clicks.
But if you build it right, it becomes more than that.
We just wrapped a campaign for an eCom brand that delivered:
- €104K in revenue
- 1,490 purchases
- €47.2K ad spend
- 2.20x return
- 70%+ came from cold traffic
And this wasn’t a lucky month.
This account has scaled profitably, month after month.
So what changed?
We stopped playing defence and built a structure designed to hunt for new demand.
Here’s how:
1. Intent-tiered search campaigns:
We separated campaigns by search intent, not just keywords.
• High intent: “best [product] for X”
• Discovery intent: “is [product] good for…” or “how does [product] work”
This allowed us to meet shoppers before they were even ready to buy.
2. Feed & creative optimisation:
We synced product feeds to real-time search queries and layered in funnel-aware creatives:
• Dynamic headlines that swap based on intent
• Descriptions built for education, not just urgency
3. Prospecting-first budget structure:
We pushed 90% of the media budget to cold traffic.
Why?
Because building our own re-marketing pool gave us more control over future conversions.
Branded search still grew because we fueled it ourselves.
Google is no longer just a harvest platform.
With the right structure, creative, and budget strategy…
It becomes a true acquisition engine.
If you’d like our direct help to scale your brands with Google ads, we’re offering a limited number of spots to do just that.
Book a 30-minutes Google ads calendly.com/ad-lab-io/free-audit
We’ll give you:
An in-depth audit of your account, where we'll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you're not tapping into.
A personalized 90-day roadmap to put you in the best position to scale your Google Ads profitably.
Patrick,
Founder and CEO of Ad-lab.
This offer is for brands spending over $30k/month on Google Ads or making more than 1 million annually.
If you're below that, you don't need an agency to make a profit with Google Ads.