€104K in revenue, 70% cold traffic - here’s how we did it

Most brands think Google is just for scooping up branded clicks.

But if you build it right, it becomes more than that.

We just wrapped a campaign for an eCom brand that delivered:

- €104K in revenue

- 1,490 purchases

- €47.2K ad spend

- 2.20x return

- 70%+ came from cold traffic

And this wasn’t a lucky month.

This account has scaled profitably, month after month.

So what changed?

We stopped playing defence and built a structure designed to hunt for new demand.

Here’s how:

1. Intent-tiered search campaigns:

We separated campaigns by search intent, not just keywords.

• High intent: “best [product] for X”

• Discovery intent: “is [product] good for…” or “how does [product] work”

This allowed us to meet shoppers before they were even ready to buy.

2. Feed & creative optimisation:

We synced product feeds to real-time search queries and layered in funnel-aware creatives:

• Dynamic headlines that swap based on intent

• Descriptions built for education, not just urgency

3. Prospecting-first budget structure:

We pushed 90% of the media budget to cold traffic.

Why?

Because building our own re-marketing pool gave us more control over future conversions.

Branded search still grew because we fueled it ourselves.

Google is no longer just a harvest platform.

With the right structure, creative, and budget strategy…

It becomes a true acquisition engine.

If you’d like our direct help to scale your brands with Google ads, we’re offering a limited number of spots to do just that.

Book a 30-minutes Google ads calendly.com/ad-lab-io/free-audit

We’ll give you:

• An in-depth audit of your account, where we'll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you're not tapping into.

• A personalized 90-day roadmap to put you in the best position to scale your Google Ads profitably.

Patrick,

Founder and CEO of Ad-lab.

This offer is for brands spending over $30k/month on Google Ads or making more than 1 million annually.

If you're below that, you don't need an agency to make a profit with Google Ads.