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How we drove $1.18M in sales on $469k ad spend (without losing control)

Scaling past six figures in monthly ad spend? Read this before you waste it.

Author

Patrick Schenken
June 21, 2025

Most brands think scale is about testing more creatives or increasing budget.

But once you cross $100K+ in monthly ad spend, the game changes.

Your biggest risk isn’t the platform, it’s operational chaos.

Your job is no longer just performance but also control.

Here’s a snapshot from one of our recent campaigns (Mar–Jun 2025):

• $1.18M in tracked revenue

• 8,580 purchases

• $469K in ad spend

• 2.52× blended ROAS

This wasn’t a flash-in-the-pan result. It was sustained across 90 days with consistent velocity.

Here’s how we made that possible:

  • Restructured campaigns by product margin to prioritize high-profit items in top placements

  • Optimized Merchant Center product feeds weekly to boost visibility and approval rates

  • Scaled vertically by doubling budget on high-performing asset groups with proven ROAS

  • Scaled horizontally into new product categories with similar buying intent

  • Implemented search term sculpting to filter out low-intent queries and reduce wasted spend

These aren’t growth hacks, they’re systems that scale.

At this stage, your ROAS doesn’t fail because of the ads. It fails because you can’t see what’s breaking underneath.

If you’re scaling toward or beyond $100K/month in paid media and want a clearer path to sustainable returns, we’re offering a free audit inside our Performance Review Program.

It’s not for every brand but if your margins are solid and your product is ready, we can show you how to scale it with precision.

If you’d like our direct help to scale your brands with Google ads, we’re offering a limited number of spots to do just that.

Book a 30-minutes Google ads calendly.com/ad-lab-io/free-audit

We’ll give you:

  • An in-depth audit of your account, where we'll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you're not tapping into.

  • A personalized 90-day roadmap to put you in the best position to scale your Google Ads profitably.

Patrick,

Founder and CEO of Ad-lab.

This offer is for brands spending over $30k/month on Google Ads or making more than 1 million annually.

If you're below that, you don't need an agency to make a profit with Google Ads.