We generated $178K from $9.9K in ad spend, here’s how we did it

How we hit 17.97x ROAS for this eCom client (no discounts, no hacks)

From Jan 1 to Feb 17, 2025, one of our eCommerce clients generated:

- $178,000 in revenue

- 1,520 conversions

- $9,900 in ad spend

- 17.97x return on ad spend (ROAS)

And no, this wasn’t from a viral spike or seasonal promo.

It was the result of systems, not luck.

What made it work?

This account was built from scratch with profitable scale in mind.

Here’s how we did it:

- Intent-based keyword segmentation:

We separated high-intent buyers from early-stage researchers and matched ad copy to where they were in the funnel.

- Conversion-focused landing pages:

No generic PDPs. Each campaign was paired with pages designed to convert, not just inform.

- Cleaned product feed + smart exclusions:

We removed low-performing SKUs, optimized titles, and used feed exclusions to boost Shopping campaign efficiency.

- Daily bid management

We didn’t just set it and forget it. Daily reviews kept our margins tight  while pushing volume aggressively.

The result?

A lean, optimized system that captures demand at every stage and turns traffic into trackable revenue.

And we’ve replicated this across dozens of accounts doing $50K–$100K/month in revenue.

Patrick,

CEO & Founder of Ad Lab.

If you’d like our direct help to scale your brands with Google ads, we’re offering a limited number of spots to do just that.

Book a 30-minutes Google ads calendly.com/ad-lab-io/free-audit

We’ll give you:

• An in-depth audit of your account, where we'll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you're not tapping into.

• A personalized 90-day roadmap to put you in the best position to scale your Google Ads profitably.

This offer is for brands spending over $30k/month on Google Ads or making more than 1 million annually.