The Ad-lab Newsletter

Discover Proven Strategies And Insights On How We Scale DTC and eCommerce Brands From 7 To 9 Figures With Google And Youtube Ads

Google wants the checkout, not the click

Aug 14, 2026

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3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Google gave itself permission to rewrite your ads on July 1

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Jun 29, 2026

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1 min read

A clean Google Ads build: $410K spend, $7.4M back

Most case studies are rescues. This one was built clean from day one. Here's the anatomy of an account that never needed fixing, and what it says about yours.

Google Ads