The Ad-lab Newsletter

Discover Proven Strategies And Insights On How We Scale DTC and eCommerce Brands From 7 To 9 Figures With Google And Youtube Ads

A clean Google Ads build: $410K spend, $7.4M back

Jun 29, 2026

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1 min read

A clean Google Ads build: $410K spend, $7.4M back

Most case studies are rescues. This one was built clean from day one. Here's the anatomy of an account that never needed fixing, and what it says about yours.

Google Ads

Google's Asset Studio makes your YouTube ads now. The angle still wins.

Jun 26, 2026

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1 min read

Google's Asset Studio makes your YouTube ads now. The angle still wins.

One-click AI video is here. Where it genuinely helps, where it flattens performance, and why the batch still starts with a human.

Google Ads

Jun 24, 2026

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1 min read

Google's new predictive metric can bid your Google Ads into the red

Google's new predictive metric optimises toward conversions that haven't happened. Feed it the wrong signal and you compound your worst-margin behaviour.

Google Ads