Archive | Ad-Lab Newsletter

Google wants the checkout, not the click

Aug 14, 2026

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3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken

AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Jun 29, 2026

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1 min read

A clean Google Ads build: $410K spend, $7.4M back

Most case studies are rescues. This one was built clean from day one. Here's the anatomy of an account that never needed fixing, and what it says about yours.

Google Ads

Patrick Schenken

Jun 26, 2026

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1 min read

Google's Asset Studio makes your YouTube ads now. The angle still wins.

One-click AI video is here. Where it genuinely helps, where it flattens performance, and why the batch still starts with a human.

Google Ads

Patrick Schenken

Jun 24, 2026

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1 min read

Google's new predictive metric can bid your Google Ads into the red

Google's new predictive metric optimises toward conversions that haven't happened. Feed it the wrong signal and you compound your worst-margin behaviour.

Google Ads

Patrick Schenken

Jun 22, 2026

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1 min read

Google built an agent to run your Google Ads. It still can't see this.

Ask Advisor connects Ads, Analytics, and Merchant Center into one Gemini chat. Here's the gap it can't close, and why it matters to your margins.

Google Ads

Patrick Schenken

Jun 19, 2026

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4 min read

Google's Universal Cart moves checkout off your store

Universal Cart lets people buy inside Google Search. What that does to your feed, and why the feed just became your highest-traffic storefront.

Shopping

Patrick Schenken

Jun 17, 2026

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5 min read

Google AI Max is quietly eating your Dynamic Search Ads

Google's auto-upgrade lands in September. Here's what changes, what breaks, and the exact settings to lock down before it touches your account.

Google Ads

Patrick Schenken

Apr 9, 2026

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3 min read

The Most Overlooked Lever in eCommerce Ads

Why your ads might be losing conversions after the click?

Patrick Schenken

Apr 8, 2026

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5 min read

Why one brand owns 6 out of 8 Google Shopping slots and how to do the same?

7 levers that determine where your products show up (and whether they show up at all).

Patrick Schenken

Apr 7, 2026

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5 min read

Google just copied Meta's homework, and it might be their best move yet

Demand Gen brings lookalikes, carousels, and a first-party strategy to Google Ads. Here's the breakdown.

Patrick Schenken