€104K in revenue, 70% cold traffic - here’s how we did it

Google isn’t just for harvesting, it’s still one of the best engines for acquisition if you build it right.

How we drove $1.18M in sales on $469k ad spend (without losing control)

Scaling past six figures in monthly ad spend? Read this before you waste it.

Is your eCom brand hitting the right Google Ads benchmarks?

New Google Ads Benchmarks for eCommerce Brands in 2025.

What $150M in Ad Spend Taught Us About Winning Campaigns

the best ads don’t look like ads, and the best results don’t come from guesswork.

Scaling with Google Ads? read this first

6-figure budgets don’t matter if the foundation is cracked...

How we added $248K in 90 days, without killing ROAS

Huge announcement from google...

How to Improve PPC Campaign Performance

A 12-step checklist to prep for peak season

How we drive 76% of our clients e-com ad purchases with Google Shopping

How to nuke your ad performance in one click and how one overlooked setting doubled conversions...

welcome to the Ad-lab newsletter

hey, Patrick here.