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Google wants the checkout, not the click

Aug 14, 2026

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3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Aug 23, 2025

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3 min read

A new Google Ads diagnostics tool for cleaner cart data

This will help you fix mismatched cart data to protect your revenue and ROAS.

Patrick Schenken
Patrick Schenken

Aug 20, 2025

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2 min read

Case Study: $106K in Revenue from YouTube + Search Ads in 28 Days

we did this for a B2B client...

Patrick Schenken
Patrick Schenken

Aug 19, 2025

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3 min read

New PMax Feature: this will help you find hidden budget leaks & scale smarter

Google Ads just added “Share of Cost” reporting to Performance Max, here’s how to use it to drive more revenue without raising budget

Patrick Schenken
Patrick Schenken

Aug 12, 2025

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3 min read

Google Ads Performance Max: New Controls, Better Insights, More Conversions

Sharper targeting, clearer reporting, and AI-powered creative insights. Here’s how Google just upgraded PMax campaigns

Patrick Schenken
Patrick Schenken

Aug 2, 2025

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3 min read

Google just added intent-based location targeting to AI Max for Search

You can now target users based on where they want to go, not just where they are.

Patrick Schenken
Patrick Schenken

Aug 1, 2025

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3 min read

Google Ads just unlocked deeper RSA insights

The new Search Term Categories feature gives you real intent data to optimise copy and targeting

Patrick Schenken
Patrick Schenken

Jul 31, 2025

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5 min read

Here’s a breakdown of why most Google Ads flop before they even show up

The structure of your ad matters more than you think

Patrick Schenken
Patrick Schenken

Jul 28, 2025

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3 min read

(Case study) How we scaled a home decor brand from $208K in ad spend → $560K in revenue for this home decor brand

The playbook that helped Casa Beyond scale profitably and why it works globally.

Patrick Schenken
Patrick Schenken

Jul 24, 2025

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4 min read

For ecom brands, here are Google Ads filters we use to cut wasted spend

this will show you how we trim thousands in ad waste and improve ROAS inside client accounts

Patrick Schenken
Patrick Schenken
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