Casa Beyond scaled to $560K/month without raising CAC
We have been working with Casa Beyond for a period of time now, it is a premium home decor brand based in Australia with one clear goal:
Increase revenue without increasing CAC.
The challenges the faced:
- Poor keyword targeting
- Campaigns too broad to scale cleanly
- No SKU prioritisation
Here’s the playbook we deployed:
1. Segmented high-AOV SKUs
We grouped products by margin and conversion volume, then let the data tell us what deserved budget.
• Scaled proven winners
• Cut underperformers
• Preserved efficiency across the board
2. Built tight campaign clusters
Each campaign focused on:
• 1 Collection Theme
• 1 Intent Level
This created:
→ Higher CTRs
→ Cleaner data
→ Better signals for Google to optimise against
3. Optimised for ROAS, and not vanity
Every decision was made off three key metrics:
• Conv. value / cost
• SKU margin
• Revenue vs. ad spend at SKU level
The Results (June 2025)
- $560K in tracked revenue
- $208K in ad spend
- 3.92K conversions
- 2.69x ROAS
And we’re already pacing to cross $600K+ this month without touching the CAC.
What’s next?
Casa Beyond is planning a global expansion.
The best part? We’re reusing the exact same:
• Strategy
• Keywords
• Structures
• Only swapping in local market data
Because real scale isn’t random, it’s repeatable.
Cheers, Patrick.
CEO & Founder of Ad Lab.
PS.
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