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Google wants the checkout, not the click

Aug 14, 2026

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3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Oct 15, 2025

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2 min read

Google Ads adds image quality recommendations (easy wins for creative performance)

Fix low-quality visuals directly in the UI and lift delivery on Display, Discovery, and Gmail.

Patrick Schenken
Patrick Schenken

Oct 13, 2025

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2 min read

Google just clarified the misrepresentation policy for Shopping Ads and free listings

new examples and guidance aim to help advertisers stay compliant and avoid suspensions

Patrick Schenken
Patrick Schenken

Oct 8, 2025

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2 min read

Google Ads quietly launches Labs hub for experimental features

here’s what it means for eCom brands.

Patrick Schenken
Patrick Schenken

Sep 13, 2025

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5 min read

Google Ads just unified web + app campaigns

New updates give you clearer cross-platform reporting and higher ROI opportunities.

Patrick Schenken
Patrick Schenken

Sep 11, 2025

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3 min read

Google & YouTube Ads in 2025: How smart brands will scale

How leading eCom brands will adapt their ad strategy to win this year

Patrick Schenken
Patrick Schenken

Sep 9, 2025

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3 min read

Google Ads Adds New Reporting for AI Max Campaigns

They just gave advertisers fresh visibility into how AI Max expands reach in Search campaigns.

Patrick Schenken
Patrick Schenken

Sep 3, 2025

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2 min read

Google Ads just added a multi-campaign checkboxes for easier management

A subtle update that saves serious time for advertisers.

Patrick Schenken
Patrick Schenken

Aug 28, 2025

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3 min read

Quick field note from an account we’re pushing into Q4

Revealing the exact strategy we use

Patrick Schenken
Patrick Schenken

Aug 26, 2025

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2 min read

Google just made PMax smarter, here’s what changed

Google Ads unlocks account-level PMax channel reporting

Patrick Schenken
Patrick Schenken
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