For eCommerce brands spending $30K+/mo, this is a big shift because it shows not only which keywords are performing, but also how Google is using your site and assets to generate incremental traffic.
What’s new:
Inside your Keywords report, you’ll now see two new breakdowns:
AI Max expanded matches → Traffic from broad-match keywords generated by AI, based on the ones you’ve already added.
AI Max expanded landing pages → Traffic from search queries triggered by your landing pages or assets, even when those terms weren’t part of your keyword list.
Here’s why it matter:
Until now, reporting mostly showed search terms and landing pages users clicked. These new metrics go further:
Measure how much traffic Google’s AI is generating outside of your direct inputs.
See whether that extra traffic is driving revenue or wasted clicks.
Spot when AI is pulling in high-value categories vs. irrelevant audiences.
For eCom brands at scale, this means more control over whether AI is fueling profitable growth or just spending budget on unqualified intent.
This update is a step toward greater transparency in AI Max campaigns.
With these reports, you can:
Benchmark AI-driven traffic vs. keyword-driven traffic
Double down on profitable queries
Cut back on irrelevant AI expansions that don’t convert
The brands that act on these insights will keep scaling with confidence while others risk wasted spend.
Talk soon,
Patrick, Founder of Ad-lab
P.S. If you want expert eyes on your AI Max reporting,
AdLab helps eCom brands spending $30K+/mo on Google & YouTube scale profitably with strategies tailored for high-growth.
How we can help:
You will get a free Google ads audit, and this is for brands spending more than $30k/mo.
we will identify the key problems in your account, and turn them into a free 60-90-day scaling plan.
[Book a free strategy call with our team - calendly.com/ad-lab-io/free-audit]