Huge announcement from google...

They just added "Google Rolls Out AI Max for Search" which includes Smarter targeting, no keywords, full automation.

This announcement was made on 29th of may 2025.

Here’s everything you need to know:

Google Ads is now rolling out AI Max, a new Search campaign type built for eCommerce brands that want to scale faster without managing keywords.

Announced at Google Marketing Live 2025, AI Max is now appearing in some accounts with full branding and new functionality.

It’s expected to roll out globally by early Q3.What eCommerce Marketers Need to Know:

1. Keyword-less Search is here: AI Max doesn’t use keywords.

Instead, it uses machine learning signals to find the highest-intent buyers based on browsing behaviour, product interests, and purchase patterns.

2. Built for performance at scale: With smarter bidding, predictive targeting, and campaign automation, AI Max aims to help eCom brands:

• Capture demand before it searches

• Reach high-intent buyers faster

• Reduce time spent managing campaigns

3. Creative is the new lever: Without keywords, your ad assets become your targeting.

Expect headlines, product images, and offers to do the heavy lifting.

Why It Matters for eCom:
If you sell online, you're already competing in an algorithmic auction.

AI Max takes it a step further removing manual controls and letting the machine go full throttle.

For eCom brands, that could mean:

• Lower CACs if the targeting is accurate

• Faster launch cycles for new products

• Better alignment between search behaviour and product discovery

But the big question remains: Will AI Max actually convert?

Early adopters will be the first to find out and they’ll have a head start optimising creative and signals while others play catch-up.

What You Should Do Now:

• Check your Google Ads account — AI Max may already be available

• Test early — See how well AI Max performs against your current Search or PMax campaigns

• Focus on assets — High-performing product imagery, offers, and copy will make or break results

This rollout marks a turning point. For eCommerce brands, search is no longer about keywords. 

It’s about predictive intent and asset-driven targeting.

If you’d like our direct help to scale your brands with Google ads, we’re offering limited number of spots to do just that.

Book a 30-minutes Google ads calendly.com/ad-lab-io/free-audit

We’ll give you:

An in-depth audit of your account, where we'll uncover any weak spots that are silently wasting your budget and hidden revenue streams that you're not tapping into.

A personalised 90-day roadmap to put you in the best position to scale your Google Ads profitably.

Patrick,

Founder and CEO of Ad-lab.

This offer is for brands spending over $20k/month on Google Ads or making more than 1 million annually.

If you're below that, you don't need an agency to make a profit with Google Ads.