How to nuke your ad performance in one click and how one overlooked setting doubled conversions...

We see this all the time:

Ads are dialed, CTR’s healthy, CPC’s low, Conversions are embarrassing.

One client came to us confused, shopping ads were running but results were off.

We ran the numbers, and everything should have been working.

So we went deeper, we started looking at what most media buyers don’t touch:

• The tech layer

• The schema

• The product feed

That’s when we found it.

Google was showing customers a shipping estimate of 4 days, but the brand actually fulfilled in 2.

That small disconnect was tanking buyer trust because who waits 10 days for a toothbrush?

We updated the schema, the estimate changed, and in just 7 days?

Conversion rate doubled.

No new campaign, no new creative, just fixing what was already there.

Lesson: The problem isn’t always the ad, it’s everything around the ad.

• Audit the data

• Audit the feed

• Audit the tech

Because if Google’s telling the wrong story,

Your conversions won’t care how good your offer is.

Patrick,

Founder & CEO of Ad-lab.

P.S. Got a friend interested in Google Ads?

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