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Google wants the checkout, not the click

Aug 14, 2026

•

3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Dec 31, 2025

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2 min read

A Steady Start to the New Year

For everyone building something meaningful

Patrick Schenken
Patrick Schenken

Dec 31, 2025

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3 min read

A Different Way to Think About Google Ads in 2026

How strong accounts compound performance.

Patrick Schenken
Patrick Schenken

Dec 29, 2025

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3 min read

The Quiet Lessons From Scaling Google Ads in 2025

The patterns we saw across Google Ads accounts that scaled and those that didn’t.

Patrick Schenken
Patrick Schenken

Dec 27, 2025

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3 min read

The Post-Christmas Google Ads Window Most Brands Miss

Dec 26 - Jan 5 quietly sets up your entire Q1.

Patrick Schenken
Patrick Schenken

Dec 25, 2025

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2 min read

A Short Christmas Note from Ad-Lab

A pause today. Clear thinking tomorrow.

Patrick Schenken
Patrick Schenken

Dec 23, 2025

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4 min read

What Not to Change in Google Ads This Holiday Week

Stability now protects January performance more than any “quick fix.”

Patrick Schenken
Patrick Schenken

Dec 17, 2025

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3 min read

The Holiday Window Most Brands Ignore

Dec 26 - Jan 5 is one of the highest-ROAS periods inside Google’s ecosystem.

Patrick Schenken
Patrick Schenken

Nov 25, 2025

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3 min read

The 3 BFCM mistakes quietly killing your Google Ads performance

Fix these now to capture the Q4 demand surge.

Patrick Schenken
Patrick Schenken

Oct 22, 2025

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2 min read

Stop copycats from stealing your photos (and sales)

We teamed up with DMCA Claim to automate image takedowns so you can stay focused on growth.

Patrick Schenken
Patrick Schenken
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© 2026 Ad-Lab Newsletter.
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