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Google wants the checkout, not the click

Aug 14, 2026

•

3 min read

Google wants the checkout, not the click

Buy with Google is live. Here's what it does to your list, your data and your margin.

Patrick Schenken
Patrick Schenken
AI Max just landed on Standard Shopping. Here's what it takes from you.

Aug 12, 2026

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3 min read

AI Max just landed on Standard Shopping. Here's what it takes from you.

Google says +5% conversions. That's their number, and it's probably true. Here's the other half.

Patrick Schenken
Patrick Schenken

Aug 11, 2026

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3 min read

Google gave itself permission to rewrite your ads on July 1

The clause is four lines long. It changes who writes your headlines.

Jul 8, 2026

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2 min read

Your Google Ads is missing 25-45% of real buyers. The 14-day fix.

Browser-side pixels are broken by design in 2026. This is the exact migration sequence we run on every Shopify account we touch.

Google Ads

+1

Jul 7, 2026

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2 min read

Your Google Ads agency runs 30% of what actually drives ecom performance

Five surfaces decide whether your Google + YouTube spend compounds or plateaus. Most agencies own one of them.

Google Ads

Jan 23, 2026

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3 min read

YouTube Conversions Up 100%+ Without Increasing Spend

What changed after excluding apps and tightening signal quality.

Patrick Schenken
Patrick Schenken

Jan 23, 2026

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3 min read

How to Know If Your Google Ads Account Is Ready to Scale in February 2026

Scaling is a checklist, not a feeling.

Patrick Schenken
Patrick Schenken

Jan 21, 2026

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2 min read

Why Increasing Budgets Is the Last Thing to Do in Late January

Scale should be earned not rushed.

Patrick Schenken
Patrick Schenken

Jan 20, 2026

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3 min read

Why January Is the Most Misread Month in Google Ads

Normalization takes longer than most teams expect.

Patrick Schenken
Patrick Schenken

Jan 19, 2026

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3 min read

January 2026 Isn’t for Scale - It’s for Stability

The month that builds YouTube creatives you can trust all year.

Patrick Schenken
Patrick Schenken

Jan 14, 2026

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4 min read

What Performance Max Is Actually Good For in Early Q1 in 2026

Clarity first. Scale later.

Patrick Schenken
Patrick Schenken

Jan 7, 2026

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4 min read

What “Clean Structure” Actually Means in 2026 Google Ads

Why clarity matters more as automation increases.

Patrick Schenken
Patrick Schenken

Jan 5, 2026

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3 min read

Why Early January Performance Always Feels Worse Than It Is

The data isn’t broken it’s just incomplete.

Patrick Schenken
Patrick Schenken

Jan 2, 2026

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3 min read

The January Scaling Trap in Google Ads

Why premature scaling damages signal quality.

Patrick Schenken
Patrick Schenken
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© 2026 Ad-Lab Newsletter.
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